Brazil is the world’s fifth largest country and its demand for bicycles is steadily rising.
The particular CHC seminar on ABNT NBR was held as an exchange platform and help companies make way into the emerging economy of Brazil.
Moreover, the seminars focused on weight reducing technology, which is a key area in the development of performance bicycles.
Part of the event was also dedicated to the design and application of biking accessories.
Besides the hardware aspects of the industry, the seminars also discussed product services, marketing, and promotion.
